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Why We Use Moodboards

Behind The Scenes at Janine Stone & Co.

In this series of posts we go behind the scenes at Janine Stone & Co., sharing with you what’s involved in our design process and what makes the process special for our clients. 

Why We Use Moodboards…

Before we can explain, why we use mood boards, it is important to first explain what one is. A moodboard (also known as a materialboard) is a canvas, in which our design team has fixed a varied range of sample materials from their design concept that is being developed in the studio. The board may contain samples of; furniture and upholstry fabrics, woods, tiles, metals, stones and wall coverings that communicate the look and feel of the design concept, before it is made a reality. Our team will design a material board for each and every room in the property and present these to our clients throughout the design process. Each time a presentation is made, it represents a synthesis of the latest ideas and inspiration for the project and our clients often wait with bated breath for these meetings, which offers them an early glimpse into what their finished home will become.

There are a number of reasons why interior designers use materialboards:

  1. Foremostly, materialboards help to align the vision of the designer with the aspirations/requirements of the client. Clients’ discover themes and combinations of colour swatches and materials, that they might not have previously considered.
  2. Every room should make you feel a certain way, when you enter it, but this feeling can be challenging to convey through drawings and descriptions alone. A material board not only tantalizes the eyes, but it also stimulates a sense of touch and perhaps even the nose and ears. A quality that helps to fill in these sensory gaps.
  3. This loose design format allows you to explore different styles, with very little risk. Client revisions to a moodboard are far less costly than trying to revise a home interior that’s already been designed, without their full consultation.  Material boards allow the design revisions to stay very focused and the project moving forwards positively.
  4. In instances where there are competing ideas about the direction of design, two moodboards can be better than one, facilitating a decision and progression of the design that satisfies all parties involved.
Janine Stone Mood Board example
A materialboard example from a Janine Stone & Co. project.