78 Holland Park, W11
For Sale with Sothebys Realty
A complete Italianate villa with scale, provenance and consent to transform.
Tenure: Freehold
Guide Price: £27.5m
Size: Approx. 10,290 SQ.FT. (Planning consent to 15,000 Sq.Ft.)
Listing Published:
09.02.26
Property Summary
Occupying a prominent corner plot in the heart of Holland Park, this rare Grade II listed Italianate villa presents an exceptional opportunity to restore and reimagine one of London’s most architecturally significant residential forms. One of just 88 villas built from 1860 by William and Francis Radford, the house offers ambassadorial proportions, original architectural presence and approved planning consent to significantly increase its internal footprint.
Key Features
- Ten bedrooms arranged across upper floors
- Seven bathrooms
- Principal suite occupying the entire first floor with private balcony
- High-ceilinged ground floor drawing room
- Formal dining room with triple-aspect bay windows
- Additional reception rooms at lower ground level
- Existing passenger lift
- Planning consent to expand from approx. 10,290 sq ft to c.15,000 sq ft
- Provision within consent for a 33-foot swimming pool
- Two lower ground floor patios
- Large garden with off-street parking for 6–8 cars
- Detached, stucco-fronted Italianate villa
- Grade II listed with substantial architectural integrity
Design Comment
From a design and architectural standpoint, this is an unusually complete canvas. Lofty ceiling heights, strong axial planning and grand circulation spaces create the conditions for a major, yet sensitive, restoration. Importantly, planning permission is already in place for substantial internal alterations, including the creation of additional lower-level accommodation beneath the garden and a significant increase in overall internal area.
As a Grade II listed building, all works must be executed with conservation-led expertise; however, the approved consent provides a clear and realistic route to creating a contemporary family or ambassadorial residence within a historic shell. The retention of the existing passenger lift—no longer permissible under current planning policy—further enhances the long-term usability of the house and materially strengthens the value of the consented scheme.
Development Consultations
To assist potential buyers of this property to understand their full design and development options, Janine Stone & Co. is able to provide complimentary design concept and development consultations. It can be arranged for these consultations to take place at the property or in our London studio. Janine Stone & Co. will provide guidance on architecture, refurbishment and planning considerations, in addition to helping interested parties to develop their early design ideas, into floor plans with estimated project costs and timelines for realisation.
Should a successful acquisition take place, we would be happy to take these initial concepts, through to a full concept and subsequent planning, design and build phases.
Sales Contact
Gareth Jones
Senior Director – Sales (Consultant)
+44 (0) 204 613 0266
Design & Development Contact
Janine Stone & Co.
enqiries@janinestone.com
+44 (0)207 627 5300

