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Janine Stone Appoints The Diamond Conspiracy

New Advertising Campaign Debuting in Spring ’13

Janine Stone has appointed The Diamond Conspiracy to develop a new advertising press campaign, which debuts this Spring.  The print campaign will first be seen in Spring and Summer editions of House & Garden, World of Interiors, Country Life and Square Mile.

The series of four creatives, explore a richly observed aesthetic under the collective strapline of ‘Live in the dream’

Venetian – an exuberant Rococo romance

Moorish – follows an opulent Arabesque journey

Snow Queen – is a glacial slice of ironic post-mondernism

Aviary – an inspirational exploration of exterior space and its importance to the overall aesthetic

The creative will illustrate the unique journey clients experience when they create a new home with Janine Stone

Piers Bracher, Client Services Director of The Diamond Conspiracy said:

“Janine Stone is an interpreter – taking the vision and aspirations a client has and translating them into reality, delivering an unparalleled level of luxurious living.  The campaign will show just how memorable an experience it is.”

Janine Stone, Founder and Creative Director of the eponymous company commented:

“When I first saw the new creative treatments, I thought they were both beautiful and inspirational and perfectly captured our expansive aesthetic vision.  They tell the Janine Stone story in a new, innovative way, one which I believe our clients will find both compelling and engaging”.

“The Diamond Conspiracy was able to create a strong idea across four distinctive themes.  The campaign takes the company to a new level of engagement with its audience.  We’re very excited with the result and we look forward to developing the concept further across multiple media and into the future.”

Janine Stone is one of the UK’s leading architectural and design firms, specialising in developing exquisite and extraordinary homes – ensuring the legacy home lives on.

Janine Stone Fact File:

  • Janine Stone designs, builds, renovates and furnishes exquisite private residences around the world for the most discerning clients
  • Established in 1987, the privately owned firm is a multi-disciplinary practice that comprises over 50 professionals drawn from Architecture, Interior Design, Build and Construction Management.
  • Janine Stone has unrivalled experience and extensive networks across the sector, giving unique access to many aspects of the property industry
  • The company undertakes projects across the globe, from the restoration of houses of historic interest and listed heritage properties to the creation of contemporary homes embracing the latest innovations in design and technology
  • The firm provides solutions, which represent the very best value for clients and are delivered within a confidential framework
  • The Private Office was unveiled in January 2013; the division will develop and explore a range of extraordinary opportunities working with our investment partners and clients.  These services promise to give greater scope for this generation of property owners and developers where Prime London and The Prime Country provide a dynamic and vibrant environment in which to develop, invest and live

For further information and high res images, please contact:

Gillian Wheatcroft, Head of PR & Marketing  T:  020 7627 5300